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Mark Ewert: Food and Drug, Consumer Language, Time, and Perishability

Mark Ewert is represented in the archive by Food and Drug, published in the eleventh installment and described as an “overheard” birthday poem for Dodie. The poem gathers phrases that sound drawn from packaging, product information, health advice, advertising, schedules, and everyday conversation. Soup, crackers, chowder, gluten, eggs, chocolate fudge, pregnancy, breastfeeding, Wednesday evening, voice, and perishability appear inside a spare sequence. Ewert turns familiar informational language into a meditation on time, consumption, human presence, and the temporary life of a moment.

Food and Drug

The title evokes a public vocabulary of regulation, products, health, and consumption. Its plainness prepares the reader for language that resembles labels and instructions. Inside the poem, these familiar verbal materials are detached from their usual settings and arranged as a lyrical sequence.

This method places Ewert naturally within experimental poetry that uses found or overheard language as compositional material. Everyday phrases acquire new rhythm when isolated, repeated, and placed beside unrelated fragments.

Consumer language

The poem includes phrases such as “secure, convenient and free,” along with lists of foods and nutritional or medical categories. These expressions usually appear in practical contexts designed to guide behavior. Ewert shifts them into a poem, where their tone becomes unusually visible.

Readers of poetry can follow how ordinary informational speech changes under literary attention. Words created for convenience, labeling, and instruction begin to sound intimate, comic, strange, and vulnerable.

This moment

A central turn arrives through the phrase “this moment,” followed by the precise time of Wednesday night at six. The poem suddenly treats a piece of lived time like a product that can be described, portioned, or made exclusively for humans. The commercial vocabulary surrounding the phrase gives ordinary existence a temporary package.

Within modern poetry, this kind of temporal precision can anchor an otherwise fragmented composition. A weekday and clock time provide a human coordinate inside a field of labels, foods, and promotional speech.

Voice and hearing

The poem’s subtitle identifies it as “overheard,” making listening part of the work’s method. The line about making one’s voice heard deepens that concern. Language travels from public sources into the ear, then from the speaker back into public space.

Readers interested in poetic forms can approach the piece as a compact verbal collage. Separate fragments maintain traces of their original contexts while their new arrangement creates rhythm and relation.

Perishable

The final word, “Perishable,” gives the poem a strong closing pressure. It belongs easily to food packaging, and it also describes bodies, voices, occasions, and time. The word gathers the preceding consumer vocabulary into a larger meditation on duration.

The birthday dedication adds another temporal layer. A birthday marks passage through time, and the poem’s final emphasis on perishability gives celebration, consumption, and mortality a shared vocabulary.

Reading Mark Ewert

Food and Drug creates a literary field from language encountered in ordinary commercial and informational life. Labels, ingredients, health categories, schedules, advertising phrases, and the human voice move through a short sequence governed by selection and juxtaposition.

Within contemporary poetry, Mark Ewert’s archived contribution offers a precise example of collage made from public speech. Its humor and emotional force grow from familiar phrases placed under unusual attention, ending with a single word that turns the whole composition toward time, bodies, and disappearance.